From WikiPedia: A whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. The generic product is what is usually shipped to the customer. The whole product typically augments the generic product with training and support, manuals, cables, additional software or hardware, installation instructions, professional services, etc.

For my company, frevvo, I like this picture from this article by Don Thorson.

It always comes down to a few basic rules as Don says. What about frevvo and our Live Forms product?

Does it solve a problem? We think so for sure - lots of people and companies need/use forms. Live Forms is affordable and works equally well for really simple registration forms that send an email all the way to complex business forms.

Is it easy to understand? I think we can definitely do better here. We're working hard on: more examples (you can already find quite a few at our company blog), video tutorials are in the works, templates (which provide a starting point) are coming real soon. I don't know about the "Mom test" – but I did the "Wife test" and she likes it :-)

Is it easy to get? Definitely. We have free trials, we have a free version. The cheapest version is as low as $10/month. It's very simple and easy, nothing to install, no database to configure etc. There's a downloadable version available so it's very flexible as well - if you want to install it in-house go for it. You can get it right off our web site.

Is it easy to use? For sure though we can do better here as well. Let's see ...
The easy parts first: zero installation, drag & drop/visual form creation, XML/XSD aware so it's easy to integrate, it's really easy to create dynamic forms – in the "Wife Test" my wife loved the dynamic pick lists.

The not so easy parts: Simply email me a [generically] formatted document or stick the data in my database. Both are coming very soon. Styling the forms can be tricky but more themes are coming very soon. It's hard to figure out why a rule isn't working. We're working on fixing this in an upcoming version.

Is it easy to share? I would say, not especially. It's not hard to share but we haven't really actively done anything to let people do this. So, what can we do? We're working on a couple of sharing tools: showcase your cool form or service that process the XML documents generated by our forms.